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A nation of whinging bastards

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A nation of whinging bastards

Post by StLedge on Thu May 12, 2011 1:19 pm

The total number of complaints received in 2010 was 25,214. Of those, 96% were from members of the public and 4% from the industry. The complaints focused on 13,074 adverts. Both figures are slightly down on last year.

Key grievances were animal cruelty and the sexual nature of some content. Following action by the ASA, 2,226 adverts were changed or withdrawn, it said in its annual report.

Here are the top 10 adverts of 2010, measured by volume of complaints:



10. Durex - 151 complaints

Complainants, who had seen this television advert for condoms before 11am and in the early evening, objected that it was offensive and inappropriate for broadcast when young children might be watching.

The ASA accepted it might not be to all viewers' tastes, but because there were no explicit sexual scenes or images decided its existing scheduling restriction, which prevented it from appearing in or around programmes targeted at children, were appropriate.[/box]

Complaints not upheld





9. Marmite - 154 complaints

Continuing their "you either love it or hate it" themed campaigns, Marmite ran two television adverts parodying party political broadcasts. The Hate Party, representing marmite haters, promised to "stop the spread" of Marmite, to introduce designated "Marmite-eating" zones across the UK and enforce a compulsory label change to "Tarmite".
The Love Party pledge to "spread the Love" of Marmite and promote its "delicious" taste and B vitamins. Initiatives included developing new ways for Marmite to help tackle society's issues, such as Marmite-flavoured pencils in schools to boost attendance.

Some complaints related specifically to the political aspect of the campaign and these were referred to Ofcom. Other objections related to racism, denigration and offence. The ASA felt the ads were delivered in a lighthearted way and therefore were not in breach of the rules.

Complaints not upheld/referred to Ofcom


8. Cardell Media - 185 complaints

This mailing consisted of a torn magazine or newspaper page with a handwritten Post-it note, which said: "Hi, I saw this and thought you'd find it useful - he's really good! J".

Complainants said the mailing was masquerading as personal correspondence and challenged claims being made within it.
Their complaints were upheld and the advertisers were told to change their approach.

Complaints upheld


7. Irn-Bru - 204 complaints


This advert featured cute cartoon animals, cheery music and a Pied Piper type figure. But things turned more sinister when the animals were led to a butcher's shop.

It already had a restriction which meant it couldn't be shown around programmes targeted at children, but the ASA still received a number of complaints that it was offensive, irresponsible and distressing to children.
On balance, the authority felt the ad with its existing scheduling restriction was acceptable.

Complaints not upheld


6. Oven Pride - 273 complaints


Men and women complained about the gender stereotypes portrayed in this advert for oven cleaner. In it a voice-over comments "so easy even a man can do it" and ends with the line "no men were harmed in the making of this commercial".

The ASA ruled the advert took a light-hearted and comical approach to its portrayal of "traditional" gender stereotypes, and was unlikely to cause serious or widespread offence.

Complaints not upheld


5. John Lewis - 316 complaints

The advert shows a boy hanging up a Christmas stocking on an outdoor kennel, but then leaving his dog in the wind and snow. It attracted complaints about irresponsible pet ownership. Complainants objected that it suggested it was acceptable to leave a family pet outside in cold conditions.

The ASA disagreed, and felt the ad did not endorse or encourage animal cruelty or neglect.

Complaints not upheld


4. maritalaffair.co.uk - 420 complaints


This billboard poster for maritalaffair.co.uk showed a man's naked torso with a women's bra draped over his shoulder, next to the headline "HELLO GIRLS". It attracted complaints that it implied extra-marital affairs were acceptable and desirable.

It was clear that people found the concept of the website distasteful and immoral, says the ASA. However, it says it can only consider the content of the ad and not the service being advertised. The ASA felt the ad itself was unlikely to cause serious or widespread offence.

Complaints not upheld


3. Department of Energy and Climate Change - 939 complaints


This advert showed a young girl being read a bedtime story by her father. As if reading a fairytale, a voice-over tells of the dangers of too much CO2. The story book shows black smoke rising up from an urban scene and forming a cloud of CO2 in the shape of a monster in the sky.
At the end the girl turns to her father and asks: "Is there a happy ending?" The voice-over states: "It's up to us how the story ends. See what you can do. Search online for Act on CO2."

People who complained thought the campaign was misleading and scaremongering. The ASA did not agree with the majority of the objections, but did uphold some complaints that claims in some of the press ads exaggerated the likelihood and impact of extreme weather conditions.

Complaints upheld in part


2. Marie Stopes - 1,088 complaints


Marie Stopes was accused of advertising abortion, but did not mention it in the advert
This advert offered sexual and reproductive health advice, information and services. It attracted complaints for various reasons, including that it promoted abortion.

The ASA thought it was clear that the advertisers were promoting their post-conception advice service. It ruled that it was neither advocating one course of action over another, nor trivialising the dilemma of an unplanned pregnancy.
In addition to the complaints detailed above, over 3,600 other objections were received, some prior to broadcast and some via petitions.

Complaints not upheld


1. Paddy Power - 1,313 complaints


Paddy Power blind football ad stays
The television advert opens with a shot of a kit bag marked Blind Wanderers FC and two teams of blindfolded men in the middle of a game. A cat is shown running on to the pitch before a player takes a kick, followed by the sound of a thud and a loud meow.

People complained it was both offensive to blind people and could encourage animal cruelty.
But the ASA said it was surreal and light-hearted in tone. It decided the advert was unlikely to encourage or condone cruelty to animals or cause serious or widespread offence.

Complaints not upheld


Last edited by StLedge on Thu May 12, 2011 2:43 pm; edited 1 time in total
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Re: A nation of whinging bastards

Post by super_keith_andrews on Thu May 12, 2011 2:31 pm

You might want to edit the first line of Number 2 Wink

In all seriousness, this really is pathetic. Do these people have nothing better to do with their lives or are they just trolling?
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Re: A nation of whinging bastards

Post by RTM08 on Thu May 12, 2011 5:23 pm

Racist marmite Laughing

And the Paddy Power advert was great imo Very Happy
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Re: A nation of whinging bastards

Post by StLedge on Thu May 12, 2011 5:28 pm

Me too, I don't see what the problem is.

I really cant see that many men, if any at all, that would get offended by the oven pride advert!
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Re: A nation of whinging bastards

Post by rob_of_the_robots on Thu May 12, 2011 5:57 pm

Wah boo. I was offended. Rah rah rah!

The Paddy Power advert was very good though.

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Re: A nation of whinging bastards

Post by glosterrover on Thu May 12, 2011 7:11 pm

FFS when will people realise there is so much more to life than being pedantic,whingeing fucktards?? Mad
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Re: A nation of whinging bastards

Post by RTM08 on Thu May 12, 2011 7:12 pm

glosterrover wrote:FFS when will people realise there is so much more to life than being pedantic,whingeing fucktards?? Mad

Let's all ignore GR then cheers Wink
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Re: A nation of whinging bastards

Post by glosterrover on Thu May 12, 2011 7:14 pm

oh har de fucking har!!!!! Laughing
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Re: A nation of whinging bastards

Post by glosterrover on Thu May 12, 2011 7:15 pm

You all ignore me anyway Sad
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Re: A nation of whinging bastards

Post by super_keith_andrews on Thu May 12, 2011 7:16 pm

RTM08 wrote:
glosterrover wrote:FFS when will people realise there is so much more to life than being pedantic,whingeing fucktards?? Mad

Let's all ignore GR then cheers Wink

I Lol'd Smile
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Re: A nation of whinging bastards

Post by RTM08 on Thu May 12, 2011 7:16 pm

It's impossible to ignore you, you comment on EVERYTHING!
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Re: A nation of whinging bastards

Post by super_keith_andrews on Thu May 12, 2011 7:17 pm

glosterrover wrote:You all ignore me anyway Sad

Seriously. Are you a woman pretending to be a man?
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Re: A nation of whinging bastards

Post by glosterrover on Thu May 12, 2011 7:17 pm

Is that not allowed then?? Rolling Eyes
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Re: A nation of whinging bastards

Post by glosterrover on Thu May 12, 2011 7:18 pm

Don't bring my Mangina into this SKA
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Re: A nation of whinging bastards

Post by super_keith_andrews on Thu May 12, 2011 7:18 pm

glosterrover wrote:Is that not allowed then?? Rolling Eyes

I'm not sure. However, it would explain a lot.
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Re: A nation of whinging bastards

Post by RTM08 on Thu May 12, 2011 7:21 pm

super_keith_andrews wrote:
glosterrover wrote:You all ignore me anyway Sad

Seriously. Are you a woman pretending to be a man?

glosterrover wrote:Is that not allowed then?? Rolling Eyes

It's probably allowed, just frowned upon...
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Re: A nation of whinging bastards

Post by glosterrover on Thu May 12, 2011 7:23 pm

Sexists Mad
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Re: A nation of whinging bastards

Post by super_keith_andrews on Thu May 12, 2011 7:23 pm

RTM08 wrote:
super_keith_andrews wrote:
glosterrover wrote:You all ignore me anyway Sad

Seriously. Are you a woman pretending to be a man?

glosterrover wrote:Is that not allowed then?? Rolling Eyes

It's probably allowed, just frowned upon...

Just like GR on this forum cheers

I'm just kidding GR
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Re: A nation of whinging bastards

Post by glosterrover on Thu May 12, 2011 7:23 pm

Suspect
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Re: A nation of whinging bastards

Post by RTM08 on Thu May 12, 2011 7:26 pm

super_keith_andrews wrote:
RTM08 wrote:
super_keith_andrews wrote:
glosterrover wrote:You all ignore me anyway Sad

Seriously. Are you a woman pretending to be a man?

glosterrover wrote:Is that not allowed then?? Rolling Eyes

It's probably allowed, just frowned upon...

Just like GR on this forum cheers

I'm not kidding GR

Fix'd Wink
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Re: A nation of whinging bastards

Post by super_keith_andrews on Thu May 12, 2011 7:27 pm

lol! Although I would have Lol'd harder if I hadn't seen the failed attempt earlier Wink
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Re: A nation of whinging bastards

Post by glosterrover on Thu May 12, 2011 7:28 pm

I know you all frown upon me....but that just makes me want to be even more annoying......Jedi mind trick starwarz
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Re: A nation of whinging bastards

Post by RTM08 on Thu May 12, 2011 7:30 pm

super_keith_andrews wrote:lol! Although I would have Lol'd harder if I hadn't seen the failed attempt earlier Wink

I picked the wrong damn size, I wanted bigger Sad
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Re: A nation of whinging bastards

Post by glosterrover on Thu May 12, 2011 7:31 pm

Don't we all Laughing
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Re: A nation of whinging bastards

Post by super_keith_andrews on Thu May 12, 2011 7:32 pm

Trust GR to find the gay innuendo.
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Re: A nation of whinging bastards

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